The Story

How it all began..

We were standing on the summit of a mountain in Stockholm´s archipelago. The air blew cold, and in our hands we had one of the leading bag brands on the market. We felt it, squeezed it, smelled it… We felt the same, we thought the same. We knew we could do this better, in every detail. This was 29th of October, 2015.

With over 20 years of experience in the fashion industry we knew that with guts, passion and a bit of madness we could make this possible. Today we are already building our dream, with our beliefs and our passion. We want to offer you a quality product, with materials and functions that add value.

Our products are meant to be used every day, anywhere, in all situations.

With genuine love from Anna Berg and Jonas Furusten